Own TheFutureOf Coffee.

The $69,000 covers the full ORO No.01 hardware unit, proprietary AI brewing software licence, installation and commissioning, a two-day onboarding programme at Espretto HQ, exclusive territory rights, branded launch marketing assets, and 12 months of remote technical support. It also includes 180kg of Espretto ORO No.01 coffee beans — worth $8,800 — supplied free for your first three months, so you start serving from day one with zero stock cost. There are no hidden fees — everything you need to open your doors is included.

No full-time staff are required. The ORO No.01 unit is fully automated — it brews, dispenses, and processes payments without any operator present. The only human input needed is a brief daily visit of approximately 30 minutes to restock ingredients and carry out a quick surface clean. If you or a member of your team handles this in-house, staffing costs are typically around $500 per month per unit. This makes Espretto one of the lowest-overhead franchise models available.

Every franchisee completes a two-day in-person onboarding with Espretto HQ covering unit operation, daily maintenance, consumable restocking, the digital dashboard, and customer experience standards. You'll also receive a comprehensive operations manual and access to our franchisee support portal with video guides, troubleshooting, and live chat.

No. Espretto has negotiated preferred supplier agreements across the UK, USA, and Europe — you benefit from our group volume discounts from day one. UHT and plant-based milk is delivered weekly in 10-litre packs or multi-gallon pallets. Syrups, matcha, and Callebaut Belgian hot chocolate are also covered. Your unit's dual 30-litre milk tanks support an average of 200 drinks per fill, keeping restocking to around 30 minutes a day.

Espretto manages the full supply chain. ORO No.01 beans — sourced from Brazil, Colombia, Guatemala, and Ethiopia — are roasted to spec and delivered on a scheduled cycle; your first 180kg ($8,800 value) is free for three months. Milk, syrups, matcha, and Callebaut hot chocolate are all available through our preferred supplier network at volume-negotiated wholesale rates across the UK, USA, and Europe — no independent sourcing required.

Yes. Each franchise agreement grants exclusive rights to a defined geographic territory. No other Espretto franchisee or company-owned unit will operate within your zone. Territories are allocated on a first-come, first-served basis — once a zone is taken, it is permanently reserved. We strongly recommend applying early to secure your preferred location.

There are two ongoing fees: a 7% franchise fee on gross revenue (covers brand licence, software updates, and central support) and a 3% marketing contribution (funds national and digital campaigns that drive brand awareness to your location). If you own or lease your own real estate independently, no additional revenue share applies — the optional 15% revenue share/rent is only relevant for franchisees using Espretto-facilitated site placement.

You receive 12 months of included remote technical support, access to the franchisee portal, quarterly performance reviews with your dedicated franchise manager, and inclusion in all national marketing campaigns. After year one, a support retainer is available. We also run an annual franchisee summit where operators share best practices and preview upcoming product developments.

Most franchisees are operational within 4–6 weeks of signing the franchise agreement and completing payment. This covers unit manufacturing lead time, site survey, installation, and commissioning. The two-day training programme is scheduled during this window so you are ready to serve customers from day one.

ORO No.01 is monitored remotely 24/7 via our IoT dashboard. In the event of a fault, our technical team is alerted automatically and will diagnose the issue remotely. If an on-site visit is required, we aim to dispatch an engineer within 24 hours. A maintenance reserve of approximately $200/month is recommended to cover consumable wear parts.

Yes. Multi-unit ownership is actively encouraged. Franchisees who demonstrate strong performance in their first location are given first right of refusal on adjacent territories before they are offered to new applicants. Volume discounts on the franchise fee apply from the third unit onwards — speak to our partnerships team for details.

We recommend a minimum of 200–300 daily footfall passes for a viable location. Ideal venues include airports, rail terminals, corporate campuses, hotel lobbies, premium retail centres, and university buildings. Our partnerships team will review your proposed site during the discovery call and provide a footfall assessment before you commit.